Free Website Enquiry Conversion Audit

Your website could be losing enquiries before visitors contact you.

For HR consultants, accountants, estate agents, financial advisors, insurance brokers, letting agents, mortgage brokers, solicitors and dog trainers where every slow page, unclear offer or weak trust signal gives the visitor a reason to choose someone else.

Get my free enquiry review See how leakage is calculated
48 hoursWritten review
Real phoneMobile-first audit
No call neededNo obligation
5s

That is often all your website gets.

  • Can I trust this company?
  • Can I enquire easily?
  • Do they serve my area?
  • Do they look legitimate?
  • Do they feel like the right fit?
First 5 seconds

Customers decide whether to call you before they fully read your page.

When someone searches for an accountant, solicitor, mortgage broker, financial advisor, HR consultant, insurance broker, estate agent, letting agent or dog trainer, they are not just browsing. They are comparing options, checking trust signals and deciding who feels safest to contact.

If your site makes the contact route hard to find, loads slowly, hides proof, uses generic copy or asks for too much information, the enquiry usually moves to the next business in Google.

Detailed enquiry estimate

Want a clearer view of the gap?

The hero estimate keeps things fast. Open the detailed calculator to adjust traffic, enquiry rate, client value and target benchmark without making this page feel heavy.

Open the enquiry calculator

Use it to test different visitor numbers, enquiry rates and client values before requesting your free review.

Get your review

Tell us your site. We’ll tell you what may be costing you enquiries.

We review your website against real visitor behaviour, trust signals, mobile clarity and enquiry friction, then send a short written report within 48 hours.

✓Delivered in writing as a short PDF
✓Reviewed on a real mobile experience
✓Three to five fixes ranked by impact
✓No obligation to work with us afterwards
Step 1 of 8
Step 1 of 8

Start with the issue

What worries you most about your website right now? *

Choose the issue that feels closest. We will use this to focus your audit.

Step 2 of 8

Enquiry flow

How do customers usually contact you from the website? *

Select all that apply.

A rough estimate is fine.

Step 3 of 8

Biggest leak

What feels like the biggest leak on your website? *

Pick the area you suspect is costing you the most enquiries or jobs.

Step 4 of 8

Business value

A rough estimate is fine.

Step 5 of 8

Website details

Paste the main website URL you want us to check.

Optional — leave this blank if you want us to start with the homepage.

Step 6 of 8

Review priority

What would you most like us to check first? *

This helps us focus the audit on the highest-value fix.

Step 7 of 8

Your details

Step 8 of 8

Final check

Prefer to talk? Call 07880 044 909, Mon to Fri, 9am to 6pm.

Search to lost enquiry

Where the enquiry disappears

The leak usually happens after the click, not before it. That means you may already be doing the hard part, then losing the prospect at the final step.

Search

A prospect searches with clear intent on mobile.

High intent
Click

Your ad, local listing or organic result wins the click.

Traffic won
Scan

They look for trust, relevance, proof and an easy next step within seconds.

Decision point
Friction

The offer is unclear, the form is long, the page is slow or trust is weak.

Leak starts
Competitor

They hit back and contact the next business instead.

Enquiry lost
Before vs after

Most service websites were built like brochures. Your prospects use them like decision tools.

A conversion-first version makes the decision easier. Not more pages. Not more jargon. A faster path from search to enquiry.

Typical service website

  • Contact route hidden in the header or menu
  • Generic copy that does not match the search or industry need
  • Slow mobile load caused by heavy images and scripts
  • Trust signals, reviews or proof appear too low on the page
  • Forms ask for too much before the visitor feels safe
  • Buttons and text are built for desktop, not mobile decision-making

Conversion-first mobile experience

  • Contact options visible immediately and repeatedly
  • Headline mirrors the service the visitor searched for
  • Fast-loading mobile layout with clear next steps
  • Proof, service fit and credibility visible early
  • Simple call, short form or clear booking route, depending on intent
  • Thumb-friendly buttons, readable type and zero guesswork
What we check

The review tells you what to fix first.

You get a short written report with the highest-impact fixes ranked clearly, so you know what is likely costing calls, bookings and enquiries.

Area 01

Tap-to-call structure

We check whether a visitor can take the next step from the moments that matter.

Area 02

Mobile speed

We look for load issues that stop urgent visitors before the page has even settled.

Area 03

Above-fold trust

We review testimonials, local relevance, proof, service fit and credibility placement.

Area 04

Search intent match

We check whether the page matches what the customer searched and expected to see.

Area 05

Form friction

We identify where forms ask too much, too early or in the wrong context.

Area 06

Mobile layout

We check thumb-friendly use, readable type, button placement and broken sections.

You may not need more traffic. You may need fewer enquiry leaks.

Before paying for more clicks, find out whether the visitors you already have are being pushed away by your website.

Get my free enquiry review
Why EKN

We build around enquiries becoming customers, not around agency vanity.

Many service websites are designed to look acceptable on desktop. We look at what happens on the prospect’s phone when they are comparing options and deciding whether to enquire.

WECA campaign focus

HR consultants, accountants, estate agents, financial advisors, insurance brokers, letting agents, mortgage brokers, solicitors and dog trainers.

Written review

You get a short practical report, not a vague sales call disguised as an audit.

Commercial priority

The report focuses on enquiries, calls, bookings and revenue leakage.

Real mobile testing

We review the site as a prospect would use it, on a phone, not just a large desktop screen.

Common questions

Worth knowing before you request the review

Is the calculator a guarantee?
No. It is a simple estimate to make the commercial gap visible. The review is where we look at the actual issues on your website.
Do we need a brand-new website?
Not always. Many websites can be improved with targeted changes to mobile layout, speed, calls-to-action and trust placement. We only recommend a rebuild if the current site is genuinely holding you back.
What happens after the review?
We send a written report with the most important fixes. If you want us to help, we can quote separately. If not, you keep the report and can use it however you like.
How long does it take?
Around 48 working hours from when you submit the form.
Does this work for referrals too?
Yes. Many referrals still end with someone searching your business name, visiting your website and deciding whether you feel credible enough to call.

The next gain may not be more clicks. It may be turning more of the clicks you already get into real enquiries.

Before paying for more traffic, find out what your current site may be costing you in missed opportunities.

Get my free website audit

© EKN Marketing Ltd. Company No. 14611904. Registered in England and Wales.

Registered office: Harlow Enterprise Hub, Edinburgh Way, Harlow, England, CM20 2NQ.

Email: info@eknmarketing.co.uk

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