EKN Performance Tools

ROAS & Break-Even Calculator

Know your numbers before you spend. Calculate break-even CPA, required ROAS, and max CPC instantly.

Campaign Inputs
The selling price of your product or service
£
Your gross profit margin after COGS
%
What you're currently paying per acquisition
£
Landing page conversion rate
%
Your Results
Break-Even CPA
—
Max you can pay per sale
Required ROAS
—
Min return on ad spend
Max CPC
—
Based on your CVR
Profit Per Sale
—
After COGS, before ad spend
CPA Status
—
—
✦ EKN Marketing Agency
Ready to hit those numbers?
We build and manage Google Ads & Meta campaigns engineered to hit your ROAS targets. Book a free 30-minute strategy call.
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EKN Performance Tools

Paid Ads Budget Forecaster

Work backwards from your revenue target. Know exactly how much traffic and spend you need.

Revenue Goal Inputs
Average revenue per transaction
£
% of visitors who purchase
%
The revenue you want from paid ads
£
Expected cost per click for your channel
£
Forecast Results
Required Budget
—
Monthly ad spend needed
Required Traffic
—
Visitors per month
Expected CPA
—
Cost per acquisition
Orders Needed
—
Sales to hit target
Implied ROAS
—
Revenue per £1 of spend
✦ EKN Marketing Agency
Let us hit that forecast for you.
We manage paid ad campaigns that deliver the revenue you've just calculated. Book a free strategy call.
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EKN Performance Tools

Creative Testing Matrix Builder

Build your ad creative combinations, generate UTM links per test, then email the full plan to yourself.

Creative Variables — type each and press Enter, or separate multiple with ; then Enter
Opening lines or visual hooks — add one at a time, or type multiple separated by ;
Value propositions or promotional offers
Narrative angle or messaging approach
Target audience segments
Test Matrix — 0 combinations
#Test IDHookOfferAngleAudiencePriorityUTM Link
Generate UTM Links

Enter your landing page URL to generate a unique UTM-tagged link for every test in the matrix — ready to paste into your ad campaigns.

✦ EKN Marketing Agency
Want us to run these tests for you?
We build and optimise creative testing frameworks for Google Ads & Meta. Book a free call and we'll review your matrix together.
Book a Free Call →
EKN Performance Tools

Media Plan Builder

Map your campaigns across channels, budgets, and dates. Build, review, and email your media plan in minutes.

Plan Details
Give your media plan a name
Who is this plan for?
What is the primary goal of this plan?
Campaign Lines
ChannelCampaign NameFormatAudienceBudget (£)StartEndKPITarget
Total Budget Breakdown
Total Budget
£0
All channels
Campaigns
0
Campaign lines
Channels
0
Unique channels
Avg per Channel
£0
Budget per channel
Plan Summary —
ChannelCampaignFormatAudienceBudgetStartEndKPITarget
✦ EKN Marketing Agency
Need help executing your media plan?
We take your media plan and deliver the campaigns — on budget, on time, and on target. Book a free strategy call.
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EKN Revenue & Ad Tools — EKN Marketing
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