Website & Conversion Rate Optimisation - EKN Marketing
Conversion Rate Optimisation

Your WebsiteIs AlreadyLosing You Money.

You’re paying for traffic that lands, looks around, and

leaves. CRO fixes the leaks — turning the visitors you’ve

already got into enquiries, bookings, and paying customers.

Get A Free CRO Audit See Packages
Before vs After CRO Live
Avg before conversion
2.1%
Avg after conversion
5.8%
More leads, same traffic
+176%

Before EKN

  • Confusing page layout
  • Weak or buried CTAs
  • No trust signals
  • Forms too long / friction
  • No follow-up system

After EKN

  • Clear conversion path
  • Prominent, tested CTAs
  • Credibility built in
  • Frictionless forms
  • Automated follow-up
Conversion Rate Optimisation

Your WebsiteIs AlreadyLosing You Money.

You’re paying for traffic that lands, looks around, and

leaves. CRO fixes the leaks — turning the visitors you’ve

already got into enquiries, bookings, and paying customers.

Get A Free CRO Audit See Packages
Before vs After CRO Live
Avg before conversion
2.1%
Avg after conversion
5.8%
More leads, same traffic
+176%

Before EKN

  • Confusing page layout
  • Weak or buried CTAs
  • No trust signals
  • Forms too long / friction
  • No follow-up system

After EKN

  • Clear conversion path
  • Prominent, tested CTAs
  • Credibility built in
  • Frictionless forms
  • Automated follow-up
EKN Marketing – Pain Points
The real problem

Every visitor who doesn't convert is
revenue you already paid for.

Most businesses blame their ads. The real leak is almost always what happens after the click.

High bounce rate
Visitors land and leave in seconds. Your page isn't giving them a reason to stay or act.
See the fix
Forms nobody fills in
Too many fields, too little trust. Prospects start and abandon before they ever hit submit.
See the fix
Messaging that doesn't land
Visitors don't immediately understand what you do, who it's for, or why they should choose you.
See the fix
No follow-up system
Enquiries trickle in but go cold. Without automation, warm leads become missed opportunities.
See the fix
What we fix

Four pillars of
converting more visitors.

We don't just tweak button colours. We fix the underlying reasons your visitors aren't converting — systematically and with data to back every decision.

1 Friction removal
Make it effortless to enquire
Friction kills conversions. If the path from "interested" to "enquiry" has any bumps — confusing layout, too many steps, slow loading — most visitors will quit. We map and eliminate every obstacle.
  • Page structure and visual hierarchy audit
  • Form length and field optimisation
  • Mobile experience review
  • Page speed and load time improvements
2 Messaging & offers
Say the right thing to the right person
Within seconds of landing, visitors decide whether to stay or leave. Your messaging needs to speak directly to their problem, make the value obvious, and give them a compelling reason to act right now.
  • Headline and value proposition testing
  • Benefit-led copy rewrites
  • Offer framing and urgency signals
  • CTA placement and wording tests
3 Trust & credibility
Give people the confidence to act
People don't enquire from businesses they don't trust. We systematically build credibility into your pages — so when a visitor reaches your form, choosing you feels like the obvious, safe decision.
  • Social proof placement and formatting
  • Trust signal integration (badges, guarantees)
  • Objection handling within page copy
  • About/credentials section optimisation
4 Data & continuous testing
Decisions based on evidence, not opinion
We don't guess. Every change is a structured hypothesis with clear success metrics. We test, measure the impact, roll out winners, and continuously improve — so your conversion rate compounds over time.
  • Full analytics and tracking audit
  • A/B and multivariate testing
  • Funnel drop-off and heatmap analysis
  • Monthly reporting with clear next steps
How it works

A clear system.
Not guesswork.

Click each step to see exactly what happens and what you get.

1
Free Audit
We review your site, traffic, and funnel to identify where you're losing conversions and revenue.
2
Strategy & Hypotheses
We build a prioritised testing plan based on impact, effort, and the data from your audit.
3
Build & Test
Changes are implemented and tested properly — with control groups, clear metrics, and no gut-feel decisions.
4
Scale Winners
Winning variations are rolled out. Losers are cut. Your conversion rate compounds month after month.
Packages

Two ways to
start converting more.

Not sure which is right? Tell us where you're at and we'll tell you honestly which makes more sense for your business.

CRO Sprint
2-Month Engagement
A focused 2-month engagement to identify and fix the highest impact conversion issues on your most important pages. Ideal if you want quick wins and a clear diagnosis.
What's included
  • Full website & funnel audit
  • Friction & drop-off analysis
  • Up to 3 pages optimised
  • Copy and CTA improvements
  • Basic tracking setup
  • Monthly strategy advisory
  • Live conversion dashboard
  • Heatmap & behaviour analysis
  • Landing page rebuild
Enquire About CRO Sprint →
Most Popular
Conversion Growth Engine
6-Month Programme
A comprehensive 6-month growth programme. Deep-dive audit, full funnel strategy, continuous testing, automation build-out, and relentless optimisation to compound results over time.
Everything in Sprint, plus
  • Deep-analysis audit (full funnel)
  • Full CRO strategy & testing roadmap
  • Unlimited page optimisations
  • Advanced tracking & attribution
  • Bi-weekly strategy advisory
  • Live conversion dashboard
  • Heatmap & behaviour analysis
  • Landing page rebuild (up to 2)
  • Lead follow-up automation
Enquire About Growth Engine →
Who it's for

Built for UK
local service businesses.

If your business runs on local enquiries, bookings, or appointments — CRO is the highest-ROI investment you can make. You're already paying for traffic. Let's make it work properly.

Select your industry to see what's possible
The uncomfortable truth

If your plumbing business website converts at 2%, you're turning away 98 out of every 100 visitors. At £2 per click on Google Ads, you're spending £196 to lose 98 people before gaining 2.

£196 wastedfor every 2 enquiries at a 2% conversion rate

CRO doesn't cost you more traffic. It makes the traffic you already have work harder — and every improvement compounds permanently.

Fix My Conversion Rate →

Every local service business we work with faces the same core problem: their website gets traffic but doesn't convert it into booked work. The reasons are almost always fixable — and the results compound month after month.

47%
avg. increase in leads after 90 days
3.2x
typical return on CRO investment
91%
client retention rate
48h
average time to first quick win
Get in touch

Prefer to reach us
directly?

No contact forms required. Pick up the phone, fire off an email, or scan the QR code to call straight from your phone — whichever is easiest for you.

Email Us
info@eknmarketing.co.uk
We reply within 1 working day
→
Call Us
07880 044909
Mon–Fri, 9am–6pm
→
Scan to call EKN Marketing
Scan to Call Instantly
Point your phone camera at this QR code to call us directly — no typing needed.
Checking availability…
When you can reach us
Monday – Friday 9:00am – 6:00pm
Saturday 10:00am – 2:00pm
Sunday Closed
Outside hours? Email us and we'll reply within 1 working day.
✦ EKN Marketing
Get Your Free Marketing Strategy Call
Tell us about your business and we will show you exactly how to get more leads and clients.
About You Your Business Your Goals
First, let’s get to know you
Takes less than 60 seconds.
Tell us about your business
Helps us tailor the call to your situation.
What do you need help with?
Select everything that applies.
✓
Google Ads
✓
Meta Ads
✓
SEO
✓
Website / CRO
✓
Email Marketing
✓
Social Media
✓
Full Strategy
✓
Not sure yet
✓
I agree to be contacted by EKN Marketing about my enquiry. My data will be stored securely and only used to respond to this request. Privacy Policy.
🎉
You’re all set!
Thank you for reaching out. We’ll be in touch within one working day to book your free strategy call.
What happens next?
We’ll research your business before we call so your session is tailored and specific.
🔒 Secure & never shared  |  EKN Marketing