EKN Performance Tools
ROAS & Break-Even Calculator
Know your numbers before you spend. Calculate break-even CPA, required ROAS, and max CPC instantly.
Campaign Inputs
The selling price of your product or service
£
Your gross profit margin after COGS
%
What you're currently paying per acquisition
£
Landing page conversion rate
%
Your Results
Break-Even CPA
—
Max you can pay per sale
Required ROAS
—
Min return on ad spend
Max CPC
—
Based on your CVR
Profit Per Sale
—
After COGS, before ad spend
CPA Status
—
—
✦ EKN Marketing Agency
Ready to hit those numbers?
We build and manage Google Ads & Meta campaigns engineered to hit your ROAS targets. Book a free 30-minute strategy call.
EKN Performance Tools
Paid Ads Budget Forecaster
Work backwards from your revenue target. Know exactly how much traffic and spend you need.
Revenue Goal Inputs
Average revenue per transaction
£
% of visitors who purchase
%
The revenue you want from paid ads
£
Expected cost per click for your channel
£
Forecast Results
Required Budget
—
Monthly ad spend needed
Required Traffic
—
Visitors per month
Expected CPA
—
Cost per acquisition
Orders Needed
—
Sales to hit target
Implied ROAS
—
Revenue per £1 of spend
✦ EKN Marketing Agency
Let us hit that forecast for you.
We manage paid ad campaigns that deliver the revenue you've just calculated. Book a free strategy call.
EKN Performance Tools
Creative Testing Matrix Builder
Build your ad creative combinations, generate UTM links per test, then email the full plan to yourself.
Creative Variables — type each and press Enter, or separate multiple with ; then Enter
Opening lines or visual hooks — add one at a time, or type multiple separated by ;
Value propositions or promotional offers
Narrative angle or messaging approach
Target audience segments
Test Matrix — 0 combinations
| # | Test ID | Hook | Offer | Angle | Audience | Priority | UTM Link |
|---|
Generate UTM Links
Enter your landing page URL to generate a unique UTM-tagged link for every test in the matrix — ready to paste into your ad campaigns.
✦ EKN Marketing Agency
Want us to run these tests for you?
We build and optimise creative testing frameworks for Google Ads & Meta. Book a free call and we'll review your matrix together.
EKN Performance Tools
Media Plan Builder
Map your campaigns across channels, budgets, and dates. Build, review, and email your media plan in minutes.
Plan Details
Give your media plan a name
Who is this plan for?
What is the primary goal of this plan?
Campaign Lines
| Channel | Campaign Name | Format | Audience | Budget (£) | Start | End | KPI | Target | |
|---|---|---|---|---|---|---|---|---|---|
Total Budget Breakdown
Total Budget
£0
All channels
Campaigns
0
Campaign lines
Channels
0
Unique channels
Avg per Channel
£0
Budget per channel
Plan Summary —
| Channel | Campaign | Format | Audience | Budget | Start | End | KPI | Target |
|---|
✦ EKN Marketing Agency
Need help executing your media plan?
We take your media plan and deliver the campaigns — on budget, on time, and on target. Book a free strategy call.
EKN Revenue & Ad Tools — EKN Marketing
📧 Email My Matrix
We'll send your creative testing matrix as a CSV file.
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