EKN Business Tools
Break-Even Calculator
Find exactly how many sales you need each month to cover your costs — and hit your profit target.
Your Costs
Rent, salaries, software, insurance — costs that don't change with sales.
£
The average price you charge per sale or per customer.
£
Materials, delivery, commission — cost that increases with each sale.
£
Optional — how much profit do you want to make each month?
£
Break-Even Sales
—
sales needed per month
Break-Even Revenue
—
monthly revenue to cover costs
Contribution Margin
—
profit per sale after variable costs
Margin %
—
of each sale covers fixed costs
Want better results from your marketing?
EKN Marketing helps small businesses get more leads and clients through paid ads & strategy.
EKN Business Tools
Ad Budget Planner
Work backwards from your revenue goal to find the exact monthly ad spend you need.
Your Business Goals
How much revenue do you want to generate from ads each month?
£
The average amount a customer pays you per sale or job.
£
% of ad clicks that become leads or enquiries. Industry avg: 2-5%.
%
% of enquiries you convert into paying customers. Avg: 20-40%.
%
Your expected CPC for your industry. Google Ads avg: £1–£5. More competitive niches: £5–£20+.
£
How much revenue per £1 of ad spend? e.g. 4 = £4 revenue per £1 spent. Leave blank to auto-calculate.
x
Recommended Monthly Budget
—
total ad spend needed
Daily Budget
—
set this in your ad platform
Clicks Needed
—
per month to hit your goal
Leads / Enquiries
—
expected per month
Customers Needed
—
sales to hit revenue goal
Your ROAS
—
revenue per £1 of ad spend
Want better results from your marketing?
EKN Marketing helps small businesses get more leads and clients through paid ads & strategy.
EKN Business Tools
Profit Margin Calculator
Calculate your gross, operating, and net profit margins in seconds.
Revenue & Costs
Your total income before any deductions.
£
Direct costs to deliver your product or service.
£
Rent, staff, marketing, admin — ongoing business costs.
£
UK Corp Tax is 19-25%. Leave blank to calculate pre-tax profit.
%
Gross Profit
—
—
Operating Profit
—
—
Net Profit (After Tax)
—
—
Revenue Kept
—
of every £1 you earn
Total Costs
—
combined cost base
Cost Ratio
—
of revenue going to costs
Want better results from your marketing?
EKN Marketing helps small businesses get more leads and clients through paid ads & strategy.
EKN Business Tools
Lead Value Calculator
Discover what every enquiry is worth — so you know exactly how much to spend on marketing.
Your Sales Funnel
The average amount a new customer pays on their first purchase.
£
% of leads or enquiries you convert into paying customers.
%
How many times does a typical customer buy from you per year? Enter 1 if one-off.
How many years does a typical customer stay with you?
Your average profit margin on each sale.
%
How many new customers does each customer refer? Enter 0 if unsure.
Value Per Lead
—
what each enquiry is worth
Customer Lifetime Value
—
revenue per customer lifetime
Profit LTV
—
profit per customer lifetime
Max Safe CPA
—
max to spend acquiring one customer
Max Safe CPL
—
max to spend per lead
Referral Multiplier Value
—
added value from referrals
Want better results from your marketing?
EKN Marketing helps small businesses get more leads and clients through paid ads & strategy.
EKN Business Tools
Google Ads Keyword Budget
Estimate what your Google Ads keywords will cost and how many leads they'll generate.
Your Campaign Setup
Enter keywords you want to target, one per line. We'll estimate your budget based on industry CPC benchmarks.
£
How many clicks per day are you aiming for to start?
% of clicks becoming leads. New campaigns: start with 2-3%.
%
Daily Budget
—
set this in Google Ads
Monthly Budget
—
estimated monthly spend
Monthly Clicks
—
estimated clicks
Monthly Leads
—
expected enquiries
Cost Per Lead
—
avg cost per enquiry
Keywords Found
—
entered above
Want better results from your marketing?
EKN Marketing helps small businesses get more leads and clients through paid ads & strategy.
EKN Business Tools
Email Marketing ROI Calculator
Calculate the revenue and ROI from your email marketing campaigns.
Your Email List & Campaign
Total number of email subscribers you're sending to.
% who open your emails. UK SME average: 22-28%.
%
% of openers who click your CTA link. Avg: 3-5% of total sends.
%
% of clickers who buy or enquire. Email traffic converts at 3-8%.
%
Revenue per conversion.
£
Design, copywriting, platform cost (e.g. Mailchimp) per campaign.
£
How many email campaigns do you send per month?
Monthly Revenue
—
from email marketing
Email ROI
—
return on email investment
Revenue Per Email Sent
—
per subscriber per campaign
Opens Per Campaign
—
people reading your emails
Clicks Per Campaign
—
click-throughs per send
Sales Per Campaign
—
conversions per email send
Want better results from your marketing?
EKN Marketing helps small businesses get more leads and clients through paid ads & strategy.
EKN Business Tools
Social Media Audit Score
Score your social media presence across 10 key areas and get a prioritised action plan.
Rate Your Social Media Presence
1. Does your profile bio clearly explain what you do and who you help?
2. Do you have a clear CTA or link in your bio (website, booking, lead magnet)?
3. Do you post at least 3-4 times per week consistently?
4. Do you use video or Reels/TikToks as part of your content mix?
5. Do your posts start with a strong hook (first line stops the scroll)?
6. Do you actively reply to comments and DMs within 24 hours?
7. Do your posts include a clear call-to-action (comment, share, link, DM)?
9. Do you review your analytics monthly and double down on what's working?
10. Do you run retargeting ads to your social media audience or website visitors?
0
/10
What To Fix
Want better results from your marketing?
EKN Marketing helps small businesses get more leads and clients through paid ads & strategy.