Meta Ads Management · Facebook & Instagram

3 Billion PeopleOne is YourNext Customer

We run paid ads on Facebook and Instagram that put your

business in front of the exact people most likely to become

customers — and turn them into enquiries.

Book Your Free Strategy Call See How We Do It

3.8x

ROAS This Month

▲ Up from 3.1x

£4.20

Cost Per Lead

▼ Down 52% vs before

9:41

Both

James Sullivan

3 hrs ago 🌐

Just finished a full bathroom reno. Anyone else obsessed with before/afters? 🛁✨

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EKN Marketing Client

Hyper-Local Targeting

Target by postcode, radius, age, interest, and behaviour. Reach exactly the type of customer you want — within a mile of your business if needed.

🔄

Powerful Retargeting

Re-engage everyone who's visited your site, watched your video, or interacted with your page. Most sales need multiple touchpoints — Meta makes that affordable.

👥

Lookalike Audiences

Feed Meta your best customers and it will find thousands more people who look just like them. Scale what's working without guesswork.

🎨

Every Format Available

Static images, carousels, videos, Stories, Reels — we test what converts best for your offer and double down on what works.

What We Do

Four Pillars Of
High-Converting Meta Campaigns.

Click any pillar to see exactly how we approach it — and why each one matters.

01 — Strategy

Full-Funnel Campaign Architecture

We don't run one campaign and hope. We build a complete funnel — awareness ads to cold audiences, retargeting for warm prospects, and conversion-focused offers for high-intent visitors.

Each stage of the funnel has its own creative, copy, and offer designed for where that person is in their decision journey. This dramatically lowers cost per lead and increases overall ROAS.

Cold TrafficRetargetingConversion CampaignsFunnel Design

See our approach▾

02 — Audiences

Layered Targeting & Audience Building

Interests alone aren't enough. We build structured audience frameworks layering location, demographics, interests, behaviours, and custom data — then continuously refine based on performance signals.

We also build warm custom audiences from your pixel, video views, and engagement — and Lookalikes from your best-converting customers. The result is a targeting ecosystem that gets smarter over time.

Interest TargetingCustom AudiencesLookalikesLocal Radius

See our approach▾

03 — Creative

Ad Creative & Copy That Stops The Scroll

The creative is what makes or breaks a Meta campaign. We develop multiple angles, test formats aggressively, and scale what the data proves works — not what we think looks nice.

We test static, video, carousel, and Lead Forms simultaneously — on both Facebook and Instagram placements — identifying which combination drives the lowest cost per lead for your specific offer.

Static AdsVideo AdsCarousel AdsLead Forms

See our approach▾

04 — Optimisation

Daily Monitoring & Continuous Improvement

We check performance daily. Underperforming ads get paused fast. Winning variations get budget. We optimise for cost per lead and ROAS — not impressions or reach.

Every month you receive a transparent report showing exactly what was spent, what it generated, and what we're doing next. No agency smoke and mirrors — just clear numbers.

CPA OptimisationROAS TrackingA/B TestingMonthly Reports

See our approach▾

Ad Formats

The Right Format
For Every Objective.

Facebook and Instagram each have their own strengths. We use both — choosing the right format for the right platform and the right stage of your funnel. Click any format to learn more.

Facebook Formats

Lead gen, awareness & retargeting

📰

Single Image / Static Ad

The workhorse of Facebook advertising. Fast to test, low production cost, and still one of the highest-converting formats for local services when the creative and copy are strong. Best for direct response.

Best for: Direct response, lead gen

›

🎠

Carousel Ad

Show multiple images or services in a swipeable format. Perfect for showcasing a range of before/afters, multiple services, or telling a visual story. Higher engagement than single image.

Best for: Service range, before/afters

›

🎬

Video Ad

Video builds trust faster than any other format. Testimonials, explainers, or behind-the-scenes clips dramatically outperform static when optimised for sound-off viewing with captions.

Best for: Trust-building, retargeting warm audiences

›

📋

Lead Gen Form

Auto-fills from Facebook profile data — name, email, phone — so prospects never leave the app. Submission rates are significantly higher than external landing pages. Integrates with your CRM instantly.

Best for: High-volume lead capture

›

Instagram Formats

Visual discovery & brand awareness

🎞️

Reels Ad

The highest-reach format on Instagram right now. Full-screen vertical video shown between organic Reels. When created natively — authentic, fast-paced, hook in the first second — CPMs are dramatically lower than feed ads.

Best for: Cold reach, brand awareness, younger audiences

›

📸

Feed Image / Video Ad

Appears natively in the Instagram feed between organic posts. High-quality visuals perform best here — bold imagery, minimal text, and a single clear call to action. Before/after content converts exceptionally well.

Best for: Visual services, lifestyle, before/afters

›

⏱️

Stories Ad

Full-screen 15-second ads that appear between Instagram Stories. Highest swipe-up rates of any placement. Time-sensitive offers, limited availability messaging, and quick demo videos perform brilliantly here.

Best for: Limited offers, urgency-based campaigns

›

🔍

Explore Ad

Shown to users actively browsing the Explore tab — the highest-intent discovery placement on Instagram. People here are actively looking for new content and brands, making them significantly more receptive to new offers.

Best for: Discovery, new audience acquisition

›

The Process

Live On Meta.
In 48 Hours.

From sign-off to live campaign in 48 hours. No lengthy onboarding, no endless back-and-forth.

Free Account Audit

We review your existing Meta Ads account (or start fresh) and identify exactly what's costing you money and what the biggest opportunities are.

Strategy & Build

Full funnel strategy, audience research, ad creative, tracking setup, and landing page alignment — all built and ready within 48 hours of sign-off.

Launch & Monitor

Campaigns go live. We monitor daily, optimise aggressively in the first two weeks, and keep you updated throughout with clear performance data.

Scale What Works

Winners get more budget. Losers get cut. We test new creative angles continuously and scale the campaigns that are delivering profitable leads.

Typical campaign timeline

Live in 48h

Day 0
Audit

Day 1
Strategy

Day 2
Build

Day 2
Live 🚀

Is Meta Right For You?

Meta Works Well.
But Not For Everyone.

We'd rather tell you the truth than take your money. Here's an honest breakdown of who thrives on Meta — and who might be better served elsewhere.

✓

Great Fit For Meta

✓
Local service businesses — trades, clinics, beauty, home improvement
✓
Businesses with a visual or demonstrable service — before/afters convert brilliantly
✓
Consumer-facing brands targeting 25–55 year olds in specific UK locations
✓
Businesses wanting to run retargeting campaigns to warm up existing website visitors
✓
Brands with £300+/mo ad budget ready to test and scale what works

✗

Less Suited To Meta

✗
Purely B2B businesses targeting senior decision-makers by job title (LinkedIn is better)
✗
Businesses with very long or complex sales cycles requiring months of nurturing
✗
Brands with no visual assets or unwilling to create any image or video content
✗
Businesses targeting primarily 65+ audiences who are significantly less active on Meta

✓

Great Fit For Meta

✓
Local service businesses — trades, clinics, beauty, home improvement
✓
Businesses with a visual or demonstrable service — before/afters convert brilliantly
✓
Consumer-facing brands targeting 25–55 year olds in specific UK locations
✓
Businesses wanting to run retargeting campaigns to warm website visitors
✓
Brands with £300+/mo ad budget ready to test and scale what works

✗

Less Suited To Meta

✗
Purely B2B businesses targeting senior decision-makers by job title (LinkedIn is better)
✗
Businesses with very long or complex sales cycles requiring months of nurturing
✗
Brands with no visual assets or unwilling to create any image or video content
✗
Businesses targeting primarily 65+ audiences who are significantly less active on Meta

Not sure if Meta fits your business?

We'll give you an honest answer on the strategy call — including which platform we'd actually recommend for your goals, audience, and budget.

Get An Honest Answer →

Ready To Get Started?

Your Competitors Are Already
Running Meta Ads.

Get a free Meta Ads strategy call. We'll audit your account, identify exactly where budget is being wasted, and show you what results are possible.

Book Your Free Strategy Call → See All Services

No long-term contracts

Live in 48 hours

Transparent reporting

UK-based team

3 Billion PeopleOne is YourNext Customer

Hyper-Local Targeting

Powerful Retargeting

Lookalike Audiences

Every Format Available

Four Pillars OfHigh-Converting Meta Campaigns.

Full-Funnel Campaign Architecture

Layered Targeting & Audience Building

Ad Creative & Copy That Stops The Scroll

Daily Monitoring & Continuous Improvement

The Right FormatFor Every Objective.

Live On Meta.In 48 Hours.

Free Account Audit

Strategy & Build

Launch & Monitor

Scale What Works

Meta Works Well.But Not For Everyone.

Not sure if Meta fits your business?

Your Competitors Are AlreadyRunning Meta Ads.

Four Pillars Of
High-Converting Meta Campaigns.

The Right Format
For Every Objective.

Live On Meta.
In 48 Hours.

Meta Works Well.
But Not For Everyone.

Your Competitors Are Already
Running Meta Ads.