Marketing Automation & CRM · UK

Stop Losing
Good Leads.

Most businesses focus on getting more leads. The bigger problem is the leads they're already losing — through slow follow-up, unclear ownership, and zero nurture after the first contact. We fix the pipeline, not just the top of it.

Book Free Strategy Call → See How It Works

No lock-in contracts Live in under 2 weeks Works with your existing tools From £795

Revenue leaking at every stage

100Leads in

12Closed

12%Close rate

↑ Toggle to see the difference automation makes

The Problem

You're not losing leads
at the top of the funnel.

Most businesses pump more money into ads when results plateau. The real leak is almost always further down — in what happens after a lead comes in. Slow response, no follow-up sequence, unclear ownership, no visibility over where deals are stalling.

The average UK small business responds to a new enquiry in 6–8 hours. Studies consistently show that responding within 5 minutes makes you 21× more likely to qualify that lead. The gap between those two numbers is where revenue disappears.

⏱

Slow response time — leads go cold before anyone picks up the phone

🔇

No follow-up sequence — one call or email, then silence

❓

No pipeline visibility — nobody knows where opportunities are stalling

🔀

Unclear ownership — leads fall through the cracks between team members

Revenue Leak Calculator

See what poor follow-up is costing you

Monthly leads50

Average job / sale value£800

Your current close rate20%

£6,400Lost / month
from slow follow-up

£4,800Recoverable
with automation

£8,000Current monthly
revenue from leads

£12,800Potential with
automation

Based on industry data: businesses lose an estimated 30–40% of warm leads through slow or inconsistent follow-up. Automation typically recovers 60–75% of those.

What We Build

Six systems that stop
leads going cold.

We don't just set up a CRM and walk away. We design and build the full operational infrastructure that makes sure every lead is contacted, tracked, nurtured, and closed — or disqualified cleanly.

Lead Routing & Assignment

Every new enquiry is automatically tagged, scored by source and intent, and assigned to the right person within seconds — not hours. No more "I thought you were handling it."

Instant notification to the assigned owner

Source-based routing (Google vs Meta vs referral)

Escalation rules for unactioned leads

Instant Response Sequences

An automated first response goes out within 3 minutes of a form submission — confirming receipt, setting expectations, and keeping the lead warm while a human follows up.

Personalised to the service enquired about

SMS + email triggered simultaneously

Includes booking link or next step CTA

Multi-Touch Nurture Flows

Not every lead converts on first contact. We build multi-step follow-up sequences — email, SMS, and task reminders — that stay relevant and persistent without being annoying.

5–7 touch sequences over 2–3 weeks

Behaviour-triggered (opened email, clicked link)

Auto-stops when lead replies or books

Pipeline & Stage Management

A clear, visual pipeline with defined stages — so you always know exactly how many leads are at each point, where they're stalling, and what action is needed to move them forward.

Custom pipeline stages for your sales process

Automatic stage movement on key actions

Stall alerts when deals go quiet

Post-Sale & Review Automation

The relationship doesn't end at the sale. We set up post-job sequences that request reviews, ask for referrals, and keep past clients warm for repeat business — all automatically.

Google review request sent at the right moment

Referral ask to satisfied customers

Re-engagement for seasonal or repeat services

Reporting & Visibility

Real-time dashboards showing lead volume by source, conversion rate by stage, response time, and revenue in pipeline — so you know what's working and where to focus.

Lead source attribution connected to revenue

Weekly performance digest sent automatically

Bottleneck identification by pipeline stage

Example Automation Flows

See exactly what happens
when a lead comes in.

Every business is different, but these are the most common automation flows we build. Click a scenario to see the full sequence.

How It Works

Live in two weeks.
Compounding from day one.

We map, build, test, and hand over a working system — not a tool login and a set of instructions you have to figure out yourself.

STEP 01🗺

Discovery & Mapping

We map your entire lead journey — every source, every touchpoint, every place a lead can go cold. We identify the biggest leaks before writing a single automation rule.

Current lead flow documented
Drop-off points identified
Tool stack reviewed
Pipeline stages agreed

STEP 02🔧

CRM Setup & Configuration

We configure your CRM (or recommend and set up the right one) — pipelines, stages, properties, user roles, integrations, and all tracking connections.

CRM built or cleaned up
Forms and capture points connected
Integrations tested end-to-end
Team access and roles set up

STEP 03⚡

Automation Build & Test

All automation sequences are built, tested with real data, and refined before going live. Nothing ships until every trigger, condition, and action works exactly as designed.

All sequences built and tested
Edge cases handled
Email/SMS deliverability checked
Signed off before launch

STEP 04📊

Handover & Optimise

We hand over a system you can actually use, with clear documentation and a 30-day review to catch anything that needs adjusting once real leads flow through it.

Full walkthrough for your team
Documentation provided
30-day post-launch review
Ongoing support available

Works Well With

CRM makes every
other channel more valuable.

Automation doesn't generate leads — it makes sure the leads you're already getting from other channels don't go to waste. These are the services our automation clients most commonly combine it with.

"Doubling ad spend when your follow-up is broken just means losing leads faster. Fix the pipeline first — then scaling actually works."

— EKN Marketing · Growth Framework

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Drive the leads

Google Ads

Google Ads sends high-intent traffic straight to a form. Without automation, a large percentage of those paid leads go unanswered or cold. CRM makes every click worth more.

Why they work together: Every lead from a Google campaign is instantly routed, responded to, and followed up — so your ad spend converts into revenue, not just enquiries.

View Google Ads →

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Nurture the pipeline

Email Marketing

CRM tells you where each lead is in the pipeline. Email Marketing delivers the right message at the right stage — keeping warm prospects engaged until they're ready to buy.

Why they work together: CRM provides the logic; email provides the content. Together they turn a single enquiry into a multi-touch journey that closes more deals.

Ask About Email →

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Feed the funnel

Meta Ads

Meta generates high volumes of top-of-funnel leads that need more nurturing than search intent leads. A CRM with proper sequences turns Meta's volume into actual revenue.

Why they work together: Meta leads are often early-stage. CRM automation qualifies them, nurtures them over time, and surfaces the ones that are ready to buy.

View Meta Ads →

Is It Right For You?

Automation works brilliantly
for the right business.

We'll always give you an honest answer. Here's who consistently gets the biggest return — and who might need something else first.

✓ A great fit if…

✅You're already generating leads but your close rate feels lower than it should be

✅Your team is reactive — responding to enquiries when they have time rather than immediately

✅You have no visibility over where leads are in the pipeline at any given moment

✅You're running paid ads and want to make sure every lead gets a fast, consistent response

✅You want to grow your team without proportionally growing your admin overhead

✗ Think carefully if…

⚠️You're not generating any leads yet — automation optimises a pipeline, it doesn't create one

⚠️Your sales process is entirely relationship-based with no digital touchpoints to automate

⚠️You have fewer than 10 leads per month — manual follow-up is still manageable at low volume

⚠️Your team won't adopt or engage with a CRM — without buy-in, even the best setup fails

Not sure where you sit? Book a free 20-minute call. We'll map your current lead journey and show you exactly where the leaks are — and whether automation is the right first move for your business.

Get an Honest Answer →

2.6x Avg. increase in
lead-to-close rate

3 min First response
time (automated)

38% More leads closed
with nurture sequence

14 days Average time
to go live

Get Started

Stop losing leads you've
already paid for.

Book a free 30-minute strategy call. We'll map your current lead journey, show you exactly where revenue is leaking, and give you a clear plan to fix it — with or without us.

Book Your Free Pipeline Audit → Email Us Directly

No lock-in contractsLive in 14 days Works with your existing toolsFrom £795

Stop LosingGood Leads.

You're not losing leadsat the top of the funnel.

Six systems that stopleads going cold.