Free CRO checklist
Website conversion checklist for finding what stops visitors becoming leads
Use this checklist to review the parts of your website that affect enquiries: the message, offer, proof, calls to action, forms, trust signals and follow-up journey.
Get the checklist
Find the conversion gaps before you spend more on traffic.
More traffic will not fix a website that feels unclear, risky or difficult to act on. This checklist helps you review the conversion foundations that influence whether a visitor understands your offer, trusts your business and takes the next step.
- Businesses getting website traffic but not enough enquiries.
- Service providers who want to improve their website before increasing ad spend.
- Teams preparing to launch a new campaign or landing page.
- Founders who want a practical website review without marketing jargon.
Inside the checklist
What the Website Conversion Checklist helps you review
The checklist is designed to turn a messy website review into a clear set of conversion checks you can act on.
- Whether the page message explains the offer quickly enough.
- Whether calls to action are clear, visible and repeated in the right places.
- Whether trust signals, proof and reassurance are strong enough for new visitors.
- Whether forms create too much friction or ask for too much too soon.
- Whether key pages are structured around the visitor’s decision-making journey.
- Whether follow-up, tracking and attribution are ready to turn enquiries into customers.
Resource preview
Preview the Website Conversion Checklist
The checklist gives you a practical way to inspect the conversion journey from first impression through to enquiry and follow-up.
- Resource type
- Checklist
- Category
- Website & CRO resources
- EKN service area
- Website & Conversion Rate Optimisation
- Primary topic
- website conversion checklist
- Best for
- small business owners and professional services teams
Why this matters
Your website should not just look good. It should help people take action.
Most underperforming websites do not fail because one thing is broken. They usually lose enquiries through a combination of unclear messaging, weak proof, hidden calls to action, slow decisions, difficult forms and poor follow-up.
Small friction points compound quickly
A visitor may like your service but still leave if they cannot quickly understand the offer, compare the value, trust the business or see the next step. The checklist helps you identify those friction points before spending more money on ads or SEO.
Conversion work makes every channel work harder
Improving the website journey can increase the value of paid search, paid social, SEO, email and referral traffic because more visitors are given a clear reason and route to enquire.
The goal is a better first action
You do not need to redesign everything at once. Start by finding the issues closest to the conversion point, fix the highest-impact gaps first and then track whether enquiries improve.
EKN method
How EKN turns website checks into better conversion journeys
EKN Marketing looks at the full path from visitor attention to enquiry, then prioritises the fixes most likely to improve conversion before adding more campaign spend.
Review the page message, offer, structure, proof, forms and tracking setup.
Separate nice-to-have edits from the conversion fixes that are closest to revenue.
Rewrite, restructure and simplify the journey so the next action is easier to take.
Connect the page, form, source and follow-up data so future decisions are based on evidence.
Want EKN to review your website properly?
Get a free marketing audit and find out what is stopping more visitors from becoming enquiries.
FAQ
Frequently asked questions
What is the Website Conversion Checklist?
It is a free EKN Marketing checklist that helps you review the areas of your website that affect whether visitors become enquiries.
Who is this checklist for?
It is built for small businesses, professional services teams and marketers who are getting website traffic but want more leads from that traffic.
What does the checklist cover?
It helps you review messaging, page structure, calls to action, trust signals, forms, conversion friction, follow-up and tracking.
Do I need technical knowledge to use it?
No. The checklist is written to help business owners and marketers spot practical issues without needing to understand code or analytics in depth.
Will this replace a full CRO audit?
No. It gives you a strong starting point. A full CRO audit goes deeper into data, behaviour, tracking, page structure, offer quality and priority fixes.
Can EKN Marketing help me fix what I find?
Yes. EKN can help with website conversion, landing pages, tracking, paid campaigns, lead capture, CRM follow-up and automation.