01The problem
What was broken
The earlier hero led with the venue name and a general description. A viewing option and an explore-spaces action were not visible in that hero.
Case Study
Aldersbrook: clearer routes to viewings and bookings
A venue homepage redesign with a refreshed identity, exterior-led imagery and clear choices to explore spaces, book a viewing or start a booking.
02The fix
What changed
Introduced a refreshed identity, exterior venue photography and a more specific headline. Added separate Book Now, Book a Viewing and Explore Spaces actions in the hero.
03The outcome
What it produced
The redesigned homepage presents the venue and its next steps more explicitly. The screenshots demonstrate the design change, not a measured increase in bookings.
Methodology / Evidence
The thinking behind the work
Give visitors a choice between exploring the venue, arranging a viewing and moving towards a booking.
Before & After
What changed visually
Before
Earlier homepage: venue-name-led hero, interior photograph and a general venue description.
After
Redesigned homepage: refreshed identity, exterior photography and separate booking, viewing and space-discovery actions.
Your case study could be next
Want this level of clarity for your funnel?
We can map the bottleneck, prioritise what to fix first, and tell you honestly whether EKN is the right fit.
