Case Study

EKN Proof Engine Resource Hub Connection

Internal proof system example connecting work items, resources, testimonials and service pages.

EKN Marketing Internal Analytics / Reporting B2B Services
1Central proof system
5Reusable display routes
3Core content types
01The problem

What was broken

Proof, resources and service pages can become disconnected if they are managed separately.

02The fix

What changed

Built a proof engine structure where one work item can support the portfolio, homepage, service pages and resource hub.

03The outcome

What it produced

The internal proof model gives EKN a scalable way to turn delivery work into reusable website proof.

Methodology / Evidence

The thinking behind the work

Centralised proof improves consistency and makes it easier to reuse strong evidence across the site.

Jobs To Be DoneNielsen Norman UX HeuristicsBetter Brand IdentityImproved Website ExperienceAnalytics / ReportingContent MarketingWebsite Design
Before & After

What changed visually

Before

Before: portfolio sections could become hardcoded and disconnected from resources.

After

After: proof can be created once and reused across multiple page types.

Related Resources

Resources connected to this work

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