Conversion Rate Optimisation

Your WebsiteIs AlreadyLosing You Money.

You’re paying for traffic that lands, looks around, and

leaves. CRO fixes the leaks — turning the visitors you’ve

already got into enquiries, bookings, and paying customers.

Get A Free CRO Audit See Packages
Before vs After CRO Live
Avg before conversion
2.1%
Avg after conversion
5.8%
More leads, same traffic
+176%

Before EKN

  • Confusing page layout
  • Weak or buried CTAs
  • No trust signals
  • Forms too long / friction
  • No follow-up system

After EKN

  • Clear conversion path
  • Prominent, tested CTAs
  • Credibility built in
  • Frictionless forms
  • Automated follow-up
Conversion Rate Optimisation

Your WebsiteIs AlreadyLosing You Money.

You’re paying for traffic that lands, looks around, and

leaves. CRO fixes the leaks — turning the visitors you’ve

already got into enquiries, bookings, and paying customers.

Get A Free CRO Audit See Packages
Before vs After CRO Live
Avg before conversion
2.1%
Avg after conversion
5.8%
More leads, same traffic
+176%

Before EKN

  • Confusing page layout
  • Weak or buried CTAs
  • No trust signals
  • Forms too long / friction
  • No follow-up system

After EKN

  • Clear conversion path
  • Prominent, tested CTAs
  • Credibility built in
  • Frictionless forms
  • Automated follow-up

Why Meta

3 Billion Users.Your Customers Are In There.

🎯
Hyper-Local Targeting

Target by postcode, radius, age, interest, and behaviour. Reach exactly the type of customer you want within a mile of your business if needed.

🔁
Powerful Retargeting

Re-engage everyone who visited your site, watched your video, or interacted with your page. Most sales need multiple touchpoints and Meta makes that affordable.

👥
Lookalike Audiences

Feed Meta your best customers and it will find thousands more people who look just like them. Scale what is working without guesswork.

🎬
Every Format Available

Static images, carousels, videos, Stories, Reels. We test what converts best for your offer and double down on what works.

What We Do

Four Pillars OfHigh-Converting Meta Campaigns.

01 — Strategy

Full-Funnel Campaign Architecture

We do not run one campaign and hope. We build a complete funnel of awareness ads to cold audiences, retargeting for warm prospects, and conversion-focused offers for high-intent visitors. Every stage works together.

Cold TrafficRetargetingConversion CampaignsFunnel Design
02 — Audiences

Layered Targeting & Audience Building

Interests alone are not enough. We build structured audience frameworks layering location, demographics, interests, behaviours, and custom data, then continuously refine based on performance signals.

Interest TargetingCustom AudiencesLookalikesLocal Radius
03 — Creative

Ad Creative & Copy That Stops The Scroll

The creative is what makes or breaks a Meta campaign. We develop multiple angles, test formats aggressively, and scale what the data proves works, not what we think looks nice.

Static AdsVideo AdsCarousel AdsLead Forms
04 — Optimisation

Daily Monitoring & Continuous Improvement

We check performance daily. Underperforming ads get paused fast. Winning variations get budget. We optimise for cost per lead and ROAS, not impressions or reach.

CPA OptimisationROAS TrackingA/B TestingMonthly Reports

The Process

Live On Meta.In 48 Hours.

1

Free Account Audit

We review your existing Meta Ads account or start fresh, and identify exactly what is costing you money and what the biggest opportunities are.

2

Strategy & Build

Full funnel strategy, audience research, ad creative, tracking setup, and landing page alignment, all built and ready within 48 hours of sign-off.

3

Launch & Monitor

Campaigns go live. We monitor daily, optimise aggressively in the first two weeks, and keep you updated throughout with clear performance data.

4

Scale What Works

Winners get more budget. Losers get cut. We test new creative angles continuously and scale the campaigns that are delivering profitable leads.