Google Ads Management

Position #1.The momentthey search.

Your customers are searching for exactly what you do — right now.

We put your business at the top of those results with Google Ads

campaigns engineered to capture high-intent clicks

and turn them into paying customers.

Book Your Free Strategy Call See How We Do It
#1
Position
"boiler repair near me" 🔍
Quality Score
9/10
Cost / Click
£1.42
Conv. Rate
4.8%
Search Results — Sponsored
✓ Google Guaranteed
yourbusiness.co.uk › plumber
YOUR AD
24/7 Emergency Plumber Near You — Call Now
Certified local plumbers. Same-day callouts. Transparent fixed pricing. No call-out charge. ⭐⭐⭐⭐⭐
3
Sponsored
cityplumbers.co.uk › emergency
City Plumbers — Emergency Callouts
Available for emergency call-outs. Book online or call now.
1
Sponsored
quickfix-plumbing.co.uk › urgent
QuickFix Plumbing — Urgent Repairs
Fast response times. Trusted local team. Get a quote today.
2
Your Quality Score
9 / 10 — Excellent
Higher Quality Score = lower CPC & better ad position than competitors spending more.
Quality Score improved: 7 → 9 after ad copy update
Why Google

High intent. Right now.
Ready to buy.

The difference between Google and every other platform.

On Meta or TikTok, you're interrupting someone's scroll. On Google, you're answering a direct question they just asked. That's why Google Search consistently delivers the highest purchase intent of any paid channel.

When someone types "best accountant in Manchester" or "boiler repair near me" — they're not browsing. They're buying. Google puts you front and centre at that exact moment.

The businesses winning with Google Ads aren't necessarily spending the most — they have the tightest keyword targeting, the most relevant ad copy, and landing pages built to convert the specific intent of each search.

Try it — type a search your customer might make:

🔥
"emergency plumber near me"
High commercial intent — needs service now
HOT
Your Ad Would Look Like:
eknmarketing.co.uk/plumber › emergency
Emergency Plumber Near You — Available Now
Local, certified plumbers. Same-day callouts. Fixed pricing, no hidden fees. Call now for immediate help.
🔥
"best dentist in [city]"
Ready to book, comparing options
HOT
Your Ad Would Look Like:
yourdental.co.uk › appointments
Top-Rated Dentist in [City] — Book Online Today
5-star rated. NHS & private appointments. New patients welcome. Book your free consultation online.
⚡
"how much does a boiler repair cost"
Research phase — close to buying
WARM
Your Ad Would Look Like:
yourheating.co.uk › boiler-repair
Boiler Repair From £89 — Transparent Pricing
No call-out charge. All faults diagnosed. Fixed prices shown upfront. See our pricing guide & book online.
📍
"personal trainer near me"
Local intent, actively looking
WARM
Your Ad Would Look Like:
yourfitness.co.uk › personal-training
Personal Trainer Near You — First Session Free
Certified coaches. Online & in-person. Beginners welcome. Get your free consultation & tailored plan today.
💡
"what is conversion rate optimisation"
Awareness phase — not yet ready to buy
COLD
Smart move: exclude this keyword
This is an awareness query — bidding on it drains budget on low-intent clicks. We add terms like this as negative keywords so your budget only goes on searches that convert.

↑ Click any query to see how your ad would appear — and why intent level determines your bidding strategy.

What We Do

Four pillars of
high-converting Google campaigns.

Most Google Ads accounts bleed money through poor keyword targeting, weak ad copy, and campaigns that were set up once and never touched again. We fix all four root causes. Click each pillar to see exactly how.

01 — Keywords
🔍

Keyword Research & Negative Filtering

The difference between profitable and unprofitable Google Ads is often in the keywords you're NOT bidding on. We build tightly structured keyword groups targeting high-intent searches and exclude every irrelevant query draining your budget.

Keyword Research Negative Keywords Match Types Search Intent

We start every campaign with a deep competitor and intent analysis — mapping the full landscape of what your customers are searching, what your competitors are bidding on, and where the gaps are. Then we build a campaign structure that captures maximum intent at minimum waste.

  • Competitor keyword gap analysis to find uncontested high-intent terms
  • Negative keyword lists built from your industry — updated monthly
  • Match type strategy to balance reach vs. precision
  • Search term reports reviewed weekly to add new negatives fast
Expand to see more ↓
02 — Ad Copy
✍️

Ad Copy That Wins Clicks & Qualifies Leads

Your headline is competing with at least 2 other ads. We write copy that speaks directly to what the searcher wants, highlights your differentiators, and pre-qualifies clicks so you only pay for relevant prospects.

Responsive Search Ads Ad Extensions CTA Testing USP Messaging

We write 10–15 headline and description variations per ad group and let the data decide which combinations win. Ad copy isn't set and forgotten — we review performance weekly and replace underperforming assets with new tests.

  • Responsive Search Ads with 10+ headline assets per group
  • Sitelink, callout, and structured snippet extensions set up and tested
  • Price extensions and promotion extensions where relevant
  • Call-to-action messaging aligned to your landing page for message match
Expand to see more ↓
03 — Structure
🏗️

Campaign Architecture Built for Profitability

Poorly structured accounts are expensive. We build logical campaign structures with tight ad groups, proper bidding strategies, conversion tracking, and quality score optimisation — so the algorithm works with you, not against you.

Campaign Structure Bidding Strategy Quality Score Conversion Tracking

A high Quality Score means you pay less per click than competitors while appearing higher in results. We build accounts structured to maximise Quality Score — keeping ad groups tightly themed, landing pages aligned, and tracking configured correctly from day one.

  • Single-theme ad groups to maximise relevance and Quality Score
  • Smart Bidding strategies configured for your actual conversion goals
  • Full conversion tracking — forms, calls, and value attribution
  • Monthly bid strategy review as the account accumulates data
Expand to see more ↓
04 — Local
📍

Local Search & Google Business Integration

For local service businesses, Local Services Ads and Google Business integration can be game-changing. We set up, verify, and optimise your local presence to dominate the top of search results for high-intent local queries.

Local Services Ads Google Business Location Targeting Radius Bidding

Local Services Ads appear above standard Google Ads and include a Google Guaranteed badge — making them the highest-trust real estate on the results page for service businesses. We handle the full setup and verification process.

  • Google Business Profile optimisation for maximum local visibility
  • Local Services Ads setup and Google Guarantee application
  • Radius bidding to focus spend on your actual service area
  • Location bid adjustments based on your converting postcodes
Expand to see more ↓
Budget Simulator

See what your budget
could actually generate.

Move the slider to your monthly budget, select your industry, and see a realistic estimate of what a well-run Google Ads campaign should deliver. These figures are based on real EKN client data.

These are estimates based on typical campaign performance. Actual results vary by industry, location, and competition level — which is exactly why we audit before we recommend.

Trades
Clinics
Legal
Finance
Home Impr.
Monthly Ad Budget £1000
£300 £1,250 £2,500 £3,750 £5,000
556
Est. monthly clicks to your website
42
Est. qualified enquiries / leads
£24
Est. cost per lead
3.4x
Typical return on ad spend
The Process

Campaigns live.
Wastage eliminated.

From audit to live campaign in 48 hours. Here's exactly what happens when you work with us — and why each step matters for long-term profitability.

Account Audit
Strategy & Build
Launch & Optimise
Scale Profitably
1

Account Audit

We review your existing Google Ads account (or build fresh) — identifying wasted spend, keyword gaps, and structural issues that are costing you money.

  • Channel + funnel review
  • Wasted spend identification
  • Keyword gap analysis
  • Quality Score diagnosis
2

Strategy & Build

Full keyword research, campaign structure, ad copy, extensions, tracking setup, and landing page alignment — built and approved within 48 hours.

  • Keyword & audience strategy
  • Campaign architecture built
  • Ad copy written & approved
  • Conversion tracking verified
3

Launch & Optimise

Campaigns go live. We monitor search terms daily, pause irrelevant queries instantly, and optimise bids and ad copy based on real conversion data.

  • Daily search term review
  • Weekly bid adjustments
  • Ad copy A/B testing
  • Landing page CRO feedback
4

Scale Profitably

As data builds, we identify the highest-converting keywords and campaigns, increase budget on winners, and continuously reduce cost per acquisition.

  • Winner scaling strategy
  • CPA reduction roadmap
  • New audience expansion
  • Monthly performance review
Campaign Types

The right campaign type
for every goal.

Not all Google Ads are the same. We match the campaign type to your specific objective — whether you need immediate enquiries, brand visibility, retargeting, or shopping revenue.

🔍

Search Campaigns

Your ads appear when someone searches for exactly what you offer. The highest-intent campaign type — ideal for capturing buyers who are actively ready to enquire or purchase.

✓ Best for: Lead generation & enquiries
🖼️

Display & Retargeting

Visual banner ads across millions of websites — used to re-engage visitors who came to your site but didn't convert, and to stay front-of-mind during longer decision cycles.

✓ Best for: Retargeting & brand recall
⚡

Performance Max

Google's AI-driven campaign type that runs across Search, Display, YouTube, Gmail, and Maps from a single campaign — ideal for businesses with proven conversion data to feed the algorithm.

✓ Best for: Scaling with strong data
Is It Right For You?

Google Ads works brilliantly
for the right business.

We'll always give you an honest answer. Here's who typically gets the best results — and who we'd recommend thinking twice before investing.

✓
Google Ads is a great fit if…
  • ✓
    Your customers actively search for your service when they need it
  • ✓
    Your average customer value is £200+ per job or transaction
  • ✓
    You serve a specific geographic area and want local market share
  • ✓
    You have a website that's functional and capable of capturing enquiries
  • ✓
    You can respond to leads within a few hours of them coming in
✗
Think carefully if…
  • ✗
    Your service isn't something people actively search for — you may need awareness advertising first
  • ✗
    Your budget is under £500/month — competition in most industries requires meaningful spend to see results
  • ✗
    Your website has no clear conversion path — clicks without conversion mean wasted budget
  • ✗
    You can't follow up leads promptly — Google Ads generates high-intent enquiries that go cold quickly

Not sure which side of the line you're on? Book a free call — we'll tell you honestly.

Get an Honest Answer →
0h
Campaign Launch Time
£0
Average Cost Per Lead
0x
Typical ROAS
0%
Client Retention Rate

Ready To Stop Wasting Budget?

Get a Google Ads campaign
that actually converts.

Book a free 30-minute strategy call. We'll audit your current account (or your competitors'), show you exactly what's wasting budget, and give you a clear plan for what to do instead.

Book Your Free Audit Call → Email Us Directly
No lock-in contracts
Live in 48 hours
You speak to the team — always
info@eknmarketing.co.uk