EKN Marketing
Page Conversion Performance Calculator
Find out how well your page converts visitors, how much revenue you're leaving on the table, and exactly what to fix — in order of impact.
1
Enter your traffic & conversion data
2
Rate your page across 8 CRO factors
3
Get your score + prioritised fix list
1 Traffic & Conversion Data
Unique visitors to this page per month. Find in Google Analytics.
Leads, sign-ups, purchases — whatever counts as a conversion on this page.
What is this page trying to do?
Revenue or lifetime value of each conversion. Used to calculate lost revenue.
£
Where does most of your traffic come from?
% of visitors who leave without interacting. Find in GA4. Leave blank if unknown.
%
2 Rate Your Page — 8 Conversion Factors
Be honest — this determines the quality of your results. Each factor is weighted by its proven impact on conversion rate.
Does your headline immediately communicate what the visitor gets and why it matters to them? 20 pts
Is your primary CTA button above the fold, visually distinct, and benefit-led (not just "Submit")? 18 pts
Does the page include strong social proof — testimonials, reviews, case studies, or recognisable client logos? 16 pts
Does the page load in under 3 seconds on mobile? (Test at PageSpeed Insights) 14 pts
Is the page fully optimised for mobile — readable fonts, thumb-friendly buttons, no horizontal scroll? 12 pts
If there's a form — does it ask for the minimum information needed? (Fewer fields = more completions) 10 pts
Does the page address key objections and include trust signals — guarantees, accreditations, security badges? 6 pts
Is the page free from distractions — no navigation menu, unrelated links, or competing calls to action? 4 pts
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/100
📈 Your Metrics vs Industry Benchmarks
Conversion Rate
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Bounce Rate
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Conversions / Month
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Revenue / Month
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based on your inputs
current
Revenue at Good CVR
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potential
CRO Audit Score
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out of 100 points
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🔍 Conversion Factor Breakdown
🎯 Your Priority Fix List
Want us to fix your conversion rate for you?
EKN Marketing specialises in turning underperforming pages into lead machines. Get a free audit and strategy call.