TikTok's average CPM (cost per 1,000 impressions) is significantly lower than Meta or Google — so your budget reaches more people for less, giving you more room to test and scale.
TikTok's CPM is significantly lower than Meta or Google. Your ad reaches more people for less — giving you room to test and scale.
TikTok shows content based on engagement signals — not just who follows you. Your ad can reach millions even with zero following.
TikTok's format lets you test multiple creative angles quickly and cheaply. The losers get cut, the winners get scaled — fast feedback loops.
TikTok's UK audiences skew Gen Z & 25–44. The fastest-growing demographic — homeowners, decision-makers, buyers — are here.
On Meta or Google, you define the audience and hope your targeting is right. On TikTok, the algorithm does the heavy lifting — it shows your ad to people who are already engaging with similar content, regardless of what interests you defined.
This means your ads can find audiences you didn't know existed. A campaign for a local plumber might discover that people who watch home renovation content convert at twice the rate of people who follow plumbing accounts. TikTok surfaces that insight automatically.
Click any pillar to see how we approach it — and why it matters for your results.
The biggest mistake brands make on TikTok is repurposing Meta or YouTube ads. TikTok requires native-style content — punchy hooks, direct-to-camera, authentic messaging.
We build a creative testing framework that finds what resonates fast — identifying what drives the lowest cost per result. Every creative has a purpose: hook test, format test, or offer test. Nothing is wasted.
We combine TikTok's interest categories, behavioural signals, and custom audiences to build a testing framework — then let the algorithm do what it does best.
We also build retargeting audiences from video views, profile visits, and website traffic — creating a full-funnel approach that captures demand at every stage of awareness.
TikTok rewards volume of creative tests. We run multiple hooks, messaging angles, and formats simultaneously — quickly identifying what drives the lowest cost per result.
We scale the winners before audiences fatigue on them. Our testing cadence means you always have fresh creative entering the auction — keeping CPMs low and results consistent.
Scaling on TikTok requires care — budget increases can disrupt the learning phase. We use proven scaling methods to grow your budget without losing the efficiency you've built.
Gradual increases, duplicate campaigns, dayparting — we apply the right method based on your campaign's current stage and performance trajectory. No guesswork, no wasted spend.
We'd rather tell you the truth than take your money. Here's an honest breakdown of who gets great results — and who doesn't.
Consumer-facing local service businesses (cleaners, trades, beauty)
Businesses with a visual or demonstrable service (before/afters work brilliantly)
Brands that can create or commission short-form video content
Businesses targeting 18–44 year olds in the UK
Businesses with a budget of £500+/mo for ads who want to test a new channel
Purely B2B businesses targeting senior decision-makers (LinkedIn is better)
Businesses targeting 55+ demographics who are less active on TikTok
Services with very long sales cycles where nurturing over months is required
Businesses completely unwilling to create video content in any format
Consumer-facing local service businesses (cleaners, trades, beauty)
Businesses with a visual or demonstrable service (before/afters work brilliantly)
Brands that can create or commission short-form video content
Businesses targeting 18–44 year olds in the UK
Businesses with a budget of £500+/mo for ads who want to test a new channel
Purely B2B businesses targeting senior decision-makers (LinkedIn is better)
Businesses targeting 55+ demographics who are less active on TikTok
Services with very long sales cycles where nurturing over months is required
Businesses completely unwilling to create video content in any format
We'll give you an honest answer on the strategy call — including which platform we'd actually recommend for your specific goals and customer profile.
Get a free TikTok Ads strategy call. We'll audit your current marketing, show you what's possible, and give you a clear plan — no fluff, no hard sell.