Paid Social Media

Stop FundingAds That Don'tPay Back.

Most local businesses are running paid ads without a proper

strategy — spending money, getting clicks, and wondering

why the phone isn’t ringing. We fix that. Full-funnel

campaigns built to generate qualified local leads at a profit.

Book Your Free Strategy Call See Packages
Campaign Overview — This Month Live
ROAS
3.8x
+ 0.4 vs last mo.
New Leads
312
+ 54 vs last mo.
Cost / Lead
14
- 3.20 vs last mo.
Active Platforms
Meta Google LinkedIn TikTok
47 %

Avg. increase
in leads

3.2x

Typical return
on ad spend

91%

Client
retention rate

48 h

Campaign
go-live time

Paid Social Media

Stop FundingAds That Don'tPay Back.

Most local businesses are running paid ads without a proper

strategy — spending money, getting clicks, and wondering

why the phone isn’t ringing. We fix that. Full-funnel

campaigns built to generate qualified local leads at a profit.

Book Your Free Strategy Call See Packages
Campaign Overview — This Month Live
ROAS
3.8x
+ 0.4 vs last mo.
New Leads
312
+ 54 vs last mo.
Cost / Lead
14
- 3.20 vs last mo.
Active Platforms
Meta Google LinkedIn TikTok

🎯
Budget burning fast
Money disappears into clicks that never convert — you don't know what's working or what isn't.
Without conversion tracking and proper attribution, you're essentially flying blind. Every day you run ads without data is money wasted. We install full tracking before spending a penny on ads.
🎲
Wrong audience, wrong clicks
You're getting traffic from people who'll never buy — wasted spend on irrelevant impressions.
Broad targeting feels safe but it's the fastest way to drain a budget. We build precise audience segments based on intent, behaviour, and lookalikes — so every click has a real chance of converting.
📋
No proper tracking
Without a conversion tracking system, you can't optimise when you can't measure.
Most agencies set up basic tracking and call it done. We build end-to-end attribution that tells you exactly which ad, audience, and creative generated each lead — so you only scale what works.
🚀
No strategy — just boosting posts
Hitting "boost" isn't a media strategy. Without structure, you're just burning budget on vanity metrics.
Boosted posts reach people who already follow you. Real paid media reaches new, qualified audiences at scale with a structured campaign architecture built around your actual business goals.
Platform fit

The right platform
for your customers.

We don't recommend platforms for the sake of it. We identify where your customers actually spend time and build campaigns that reach them with the right message at the right moment.

Meta Ads
Best for: local awareness & lead ads
The most powerful platform for local service businesses. Highly granular targeting by location, age, interests and behaviours means we can put your ad in front of exactly the right customer in your area — and retarget someone who's shown interest but hasn't yet enquired.
Lead Generation Retargeting Lookalike Audiences
  • Hyper-local radius targeting down to 1 mile
  • Interest + behaviour stacking for precision audiences
  • Native lead forms that convert without a landing page
  • Dynamic creative testing across multiple ad formats
  • Full-funnel retargeting sequences for warm audiences
Google Ads
Best for: high-intent lead generation
Google captures people who are actively searching for what you offer right now. Coupled with our audience targeting, we ensure we only show to high-purchase intent users. We build tightly structured campaigns that capture leads from top traffic in Google searches, whilst building a structural template that captures leads for key traffic in Google searches.
Search Ads Performance Max Display & YouTube
  • Keyword-level bid strategies by intent signal
  • Negative keyword lists to eliminate wasted spend
  • Ad copy A/B testing with responsive search ads
  • Google Tag Manager setup for accurate conversion tracking
  • Local Service Ads setup for trades and home services
LinkedIn Ads
Best for: B2B & professional services
If your ideal client is a business owner, LinkedIn gives you unmatched targeting by job title, company, industry, and seniority. We build LinkedIn campaigns that reach decision makers and generate higher-value appointments and leads for B2B services.
B2B Targeting Lead Gen Forms Sponsored Content
  • Job title and seniority-level audience targeting
  • Company size and industry filters
  • LinkedIn Lead Gen Forms with CRM integration
  • Thought leadership content amplification
  • Retargeting website visitors with LinkedIn Insight Tag
TikTok Ads
Best for: brand awareness & younger audiences
TikTok is one of the most powerful tools for direct-to-consumer business. Lower CPMs than Meta or Google, with the ability to reach highly engaged audiences at scale. Video-first content produced to our proven creative frameworks will drive a younger, rapidly growing customer base.
Video Creative Spark Ads Brand Awareness
  • Native-style video ad creation and testing
  • Spark Ads to amplify organic content
  • Interest and hashtag targeting
  • TikTok Pixel setup for conversion tracking
  • Creative strategy to match TikTok's unique format
Our approach

We don't just run ads.
We build media systems.

Running a single campaign to a homepage isn't a paid media strategy. We build full-funnel systems that move your ideal customer from first seeing your ad to booked appointment — with every stage working together.

1
Awareness & Demand Creation
Cold audiences are introduced to your brand. We promote value-driven content that can't generate the exact result at this moment.
2
Consideration & Retargeting
Engaged users are retargeted across your ad platforms with ads tailored to where they are in your purchase journey, ensuring they feel seen and toward booking.
3
Conversion-Focused Offers
Bottom-of-funnel targeted ads promote strong conversion-driving offers, compelling CTAs and dedicated landing pages designed to convert.
4
Retention & Lifetime Value
We don't stop at leads. Retention campaigns reactivate, upsell, and build long-term value from existing customers.
Why this beats running individual campaigns
  • Most agencies run one campaign and call it a strategy. Without a full funnel you're spending at awareness then never re-contacting people who don't show cold ads that don't convert leads you need.
  • Each customer sees the right message at the right time
  • You test fully. Focus the media — an in-content following path in the right time by fund-design not just one-shot wins
  • Campaigns maintain and drive through structured testing
The result: your total lead flow is lower via per customer over time, and a paid media system that scales with your business — not against it.
How we work

Structured. Transparent.
Results-obsessed.

We operate the same way, every time. Because a repeatable process is what delivers consistent, scalable results for every client.

01 — Onboarding
Understand Your Business & Markets
Before we write a single ad, we deep dive into your customers, competitors and current funnel. We study your ideal customer persona, identify your best opportunities, and select the channels that'll generate real results — not just clicks.
02 — Build
Set Up, Track & Launch in 48 Hours
The first full campaign is live within days — not weeks. We build your landing pages or optimise your existing site, set up tracking across every touchpoint, and launch with a complete understanding of what the results should look like.
03 — Scale
Test, Cut, Scale. Report.
We collect performance data continuously. Losing creatives per scale. We continuously test and optimise — new creatives, new audiences, new landing pages — turning your campaigns into a compounding and performance engine.
Packages

Two tiers.
One goal — profitable growth.

Not sure which fits? Share a bit of your strategy and goals and we'll tell you honestly which makes the most sense for your current situation.

Performance Growth
Entry-level managed ads
A done-for-you managed ads package to get businesses ready to invest in paid media into results. Manage up to 2 platforms to build strong foundations, and hit your first real performance goal while leads.
What's included
  • Up to 2 platforms managed
  • Audience research & targeting
  • Ad creative strategy & design
  • Conversion tracking setup
  • Monthly reporting dashboard
  • Bi-monthly strategy check-in
  • Advanced creative testing framework
  • Landing page build or optimisation
  • Weekly lead strategy calls
Enquire About Performance Growth →
Most Popular
Performance Scale
Full-scale paid media management
The most comprehensive performance package. Up to 4 platforms, advanced creative testing, landing page builds, TRO media strategy, everything you need to scale profitably and quickly without sacrificing quality.
Everything in Growth, plus
  • Up to 4 platforms managed
  • Advanced creative research & content
  • Advanced audience research & attribution
  • Advanced conversion tracking & attribution
  • Multi-team retargeting flows
  • Landing page & messaging setup
  • Weekly lead strategy advisory
  • Weekly live dashboard & review
  • Weekly lead-staff review
  • Monthly strategy outreach calls
Enquire About Performance Scale →
Who it's for

Built for UK
local service businesses.

If your business runs on local enquiries, bookings, or appointments — paid media is the fastest way to grow. You're already paying for a website. Let's make it generate leads.

Select your industry to see your opportunity
Your paid media opportunity

Plumbers running Google Search Ads see an average cost-per-click of £2–£4. At a well-optimised landing page converting at 8–12%, that's a booked call for £25–£50 — against a job value of £200–£2,000+.

£25–£50average cost per qualified plumbing enquiry with Google Ads

EKN builds the full system — ads, landing page, and tracking — so every pound you spend is accountable.

Build My Paid Media Strategy →

Here's the reality of running ads without a strategy: every wasted click, every unqualified lead, every budget that disappears without a trace is the result of running ads without a system. EKN tracks every touchpoint to show what's really working.

The businesses winning with paid ads aren't spending more — they're spending smarter. A properly run Google Ads account typically works harder than a competitor's £5,000 one with no structure.

3.2x
typical return on paid ad spend
48h
average campaign go-live time
47%
avg. increase in leads after 60 days
91%
client retention rate
Get in touch

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directly?

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info@eknmarketing.co.uk
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Monday – Friday 9:00am – 6:00pm
Saturday 10:00am – 2:00pm
Sunday Closed
Outside hours? Email us and we'll reply within 1 working day.
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