Paid Social Media

Stop FundingAds That Don'tPay Back.

Most local businesses are running paid ads without a proper

strategy — spending money, getting clicks, and wondering

why the phone isn’t ringing. We fix that. Full-funnel

campaigns built to generate qualified local leads at a profit.

Campaign Overview — This Month Live
ROAS
3.8x
+ 0.4 vs last mo.
New Leads
312
+ 54 vs last mo.
Cost / Lead
14
- 3.20 vs last mo.
Active Platforms
Meta Google LinkedIn TikTok
47 %

Avg. increase
in leads

3.2x

Typical return
on ad spend

91%

Client
retention rate

48 h

Campaign
go-live time

Paid Social Media

Stop FundingAds That Don'tPay Back.

Most local businesses are running paid ads without a proper

strategy — spending money, getting clicks, and wondering

why the phone isn’t ringing. We fix that. Full-funnel

campaigns built to generate qualified local leads at a profit.

Campaign Overview — This Month Live
ROAS
3.8x
+ 0.4 vs last mo.
New Leads
312
+ 54 vs last mo.
Cost / Lead
14
- 3.20 vs last mo.
Active Platforms
Meta Google LinkedIn TikTok

Paid Media & Performance Marketing
With EKN Marketing

Scale predictable revenue with performance-driven advertising

Facebook-circled Facebook-circled

Meta Ads (Facebook & Instagram)

For scalable demand and retargeting

Linkedin-circled Linkedin-circled

LinkedIn Ads

For high-quality B2B lead generation

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Google Search & Display

For high-intent acquisition

Tiktok Tiktok

TikTok Ads

For attention-driven growth and creative testing

Full-Funnel Performance Strategy

We don’t run ads in isolation. We build full-funnel systems that guide prospects from first touch to conversion and beyond.

  • Top of Funnel: Awareness & demand creation

  • Mid Funnel: Consideration, education & retargeting

  • Bottom Funnel: Conversion-focused offers & sales enablement

  • Post-Conversion: Retention, upsell & lifetime value growth

This ensures all money spent works harder across the entire customer journey.

Target Target

Audience Targeting & Intent Layering

We build structured audience frameworks that prioritise buyer intent, not vanity clicks. Every campaign is mapped to where your customer sits in the journey

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Landing Page Alignment & Conversion Flow

Every paid campaign is tightly aligned to a purpose-built landing experience designed to remove friction and guide action.

Creative Testing & Scaling Frameworks

Winning paid media is driven by creative and messaging, not just budgets.

We continuously test and optimise:

  • Ad creatives, hooks & formats

  • Messaging angles & offers

  • Audiences & targeting structures

  • Landing page alignment

What performs gets scaled. What doesn’t gets cut — fast.

Performance Optimisation That Matters

Our focus is simple: profitable growth.

We actively optimise campaigns around:

  • Return on Ad Spend (ROAS)

  • Cost per Acquisition (CPA / CAC)

  • Customer Lifetime Value (LTV)

  • Funnel conversion rates

You’ll always know what’s working, what’s not, and where to invest next.

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Data-Led Decision Making
Chat Chat
Creative & Message Iteration
Address Address icon
Budget Allocation & Scaling Strategy

What You Can Expect

Although we’re UK-based, we work seamlessly with international companies across time zones, platforms, and markets.

We understand:

  • US buyer behaviour & expectations

  • Competitive ad environments

  • Scalable growth models for US SMBs and B2B brands

You get senior-level strategy with hands-on execution — without the bloated agency overhead.

Compass Compass Clear Strategy

You’ll always know where your money is going. And what it’s returning.

Chart-area Chart-area Growth Focus

Because sustainable growth doesn’t happen by accident. It happens through disciplined optimisation.

Pricing

  • Performance Growth
  • Best For
  • Platforms Managed
  • Full-Funnel Strategy
  • Audience Research & Targeting
  • Campaign Setup
  • Conversion Tracking Setup
  • Creative Direction & Ad Copy
  • Retargeting Flows
  • Landing Page CRO Input
  • Offer & Messaging Testing
  • Reporting
  • Strategy Updates
  • Performance Growth
  • £2k–£10k/month ad spend
  • Up to 2 platforms
  • Basic
  • Monthly
  • Bi-Weekly
  • Performance Scale
  • £10k+/month ad spend
  • Up to 4 platforms
  • ✅ (Advanced Testing Framework)
  • Advanced Multi-Touch
  • Weekly Dashboard Access
  • Weekly

Perfect for Hairdressers Cleaners Plumbers Barbers Trainers Dentists ALL services providers

Every wasted click, every unqualified lead, every stalled campaign is budget slipping through your fingers.
Our Paid Media & Performance Strategy fixes that instantly. We attract the right audience, optimise in real time, and turn traffic into measurable revenue.

More qualified leads. Lower acquisition costs. Higher returns.

If you’re serious about scaling your business, there’s no excuse to keep running ads without a clear performance strategy.
We build it, optimise it, and scale it within weeks, so you can focus on serving, selling, and growing.

Ready to turn ad spend into predictable growth? Book your Free Strategy Call today.

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