LinkedIn Ads Management

Reach The ExactPerson Who SignsThe Cheque.

We run LinkedIn Ads that put your business in front of the

right job title, at the right company, at the right seniority

level — and turn them into qualified B2B leads.

Book Your Free Strategy Call See How We Do It
3.2x
Avg. ROAS
▲ Last 30 days
91%
Client Retention
▲ No lock-in contracts
EK
EKN Marketing
Performance Marketing · 2,341 followers
Promoted
Is your marketing agency sending you reports full of impressions and reach? You should be seeing leads, cost per acquisition, and ROAS. Here's how UK local businesses are getting 3.2x return on ad spend.
3.2X AVERAGE ROAS
UK Local Service Businesses · EKN Marketing
eknmarketing.co.uk
Learn more
Showing this ad to
🎯 Managing Director
Job title targeting
🏢 1–50 employees
Company size filter
🇬🇧 United Kingdom
Location targeting
📊 Marketing Decision Maker
Audience attribute
Est. Reach
—
Why LinkedIn
900M Professionals. Unmatched B2B Precision.
0
Professional Members
0
Better B2B Lead Quality
0
B2B Marketers Use LinkedIn
0
Higher Purchase Intent
🎯

Job Title Targeting

Target Managing Directors, Finance Managers, Operations leads by their exact job title — not a broad interest category.

🏢

Company-Level Precision

Target by company size, industry, and growth rate. Reach businesses with 10–50 employees in professional services, or 500+ in manufacturing.

📋

Lead Gen Forms

LinkedIn's native lead gen forms auto-fill from profile data — dramatically reducing friction and lifting submission rates vs external landing pages.

🔄

Account Retargeting

Retarget visitors by company — if someone from a target account visited your site, we can serve LinkedIn ads to other people at that company.

Targeting Capabilities

No Other Platform
Gets You This Close.

Target By Any Professional Attribute

LinkedIn's data comes from professional profiles that people actively keep up to date — making it vastly more accurate than inferred interests or browser behaviour on other platforms.

Job Title & Function
MD, CFO, Marketing Manager, Operations Director, and thousands more — target the exact person who signs off on your service.
Seniority Level
C-Suite, VP, Director, Manager, Senior, Entry — target the right level of seniority so you're reaching decision-makers, not interns.
Company Size
1–10, 11–50, 51–200, 201–500, 500–1000, 1000+ employees. Perfect for targeting the exact business size your service fits.
Industry
200+ industry categories — legal, healthcare, construction, finance, and more. Isolate the verticals where your best clients come from.
Skills & Interests
Target professionals with specific skills listed on their profiles — ideal for software, compliance, technical, or niche service targeting.
Company Name Lists
Upload a list of target company names and we'll serve ads directly to their employees — ideal for account-based marketing (ABM) campaigns.

Is LinkedIn Right For Your Business?

LinkedIn is the most expensive cost-per-click of any paid platform. That's not a bug — it's a feature. The quality of lead is proportionally higher, and for the right businesses, the return is exceptional.

LinkedIn works best when your average client lifetime value is high enough to justify a £15–£50 cost per lead. If you're selling to businesses — solicitors, accountants, building companies, HR managers — LinkedIn's targeting precision makes it the most efficient channel available.

The LinkedIn cost-per-lead reality check
See if the numbers work for you ▾
LinkedIn clicks cost more than Meta or Google. But if your service is worth £2,000+ to a client, paying £20–£40 per qualified B2B lead is an excellent return. We help you calculate whether LinkedIn makes commercial sense before you spend a penny.
Quick ROI Calculator
Avg. client value
£
Lead-to-client rate
%
Cost per lead (LinkedIn)
£
Return per £1 spent
£0
What We Do

Four Pillars Of
High-Converting LinkedIn Campaigns.

Click any pillar to see exactly how we approach it — and why it delivers results.

01 — Audience

Precision Audience Architecture

We build layered audience frameworks combining job titles, seniority, company size, and industry to create watertight targeting that reaches decision-makers — and nobody else — every time.

We also layer retargeting on top — warming up cold audiences with awareness content before hitting them with conversion campaigns. This full-funnel approach means no wasted spend on people who aren't ready.

Job Title Targeting Seniority Filters Company Lists Lookalike Audiences
See our approach▾
02 — Creative

Professional Ad Creative & Copy

LinkedIn audiences respond to credibility, insight, and specificity — not hype. We craft ad copy and creative that speaks the language of your target decision-maker and positions you as the obvious expert choice.

We test Sponsored Content, Single Image Ads, Document Ads, and Video Ads — identifying which format drives the lowest cost per qualified lead for your specific offer and audience.

Sponsored Content Single Image Ads Document Ads Video Ads
See our approach▾
03 — Lead Gen

Native Lead Gen Forms

LinkedIn's Lead Gen Forms auto-populate from profile data — massively reducing friction. We build optimised forms that quality leads at the point of submission, so you only follow up with genuinely interested prospects.

We connect your Lead Gen Forms directly to your CRM or email system for instant follow-up. Speed to lead on LinkedIn is critical — the faster you respond, the higher your close rate.

Lead Gen Forms Form Optimisation CRM Integration Instant Follow-Up
See our approach▾
04 — Optimisation

Cost Management & ROI Focus

LinkedIn spend needs tight management. We monitor frequency, adjust bids, test new creative angles, and optimise rigorously for cost per qualified lead — making sure your budget delivers the best possible return.

We report on cost per qualified lead — not vanity metrics like impressions. Every decision we make is grounded in what's actually driving revenue for your business, not just activity for activity's sake.

Bid Management Frequency Capping A/B Testing CPL Optimisation
See our approach▾
Is LinkedIn Right For You?

LinkedIn Works Well.
But Not For Everyone.

LinkedIn is the most targeted B2B platform on earth — but it has a higher cost-per-click. Here's an honest picture of who gets exceptional results, and who might be better served elsewhere.

✓
Great Fit For LinkedIn
  • ✓

    B2B service businesses selling to other companies (solicitors, accountants, agencies, consultants)

  • ✓

    Businesses where a single client is worth £1,000+ in lifetime value

  • ✓

    Companies targeting specific job titles, seniority levels, or industries

  • ✓

    Businesses running account-based marketing to named target companies

  • ✓

    Businesses with a monthly ad budget of £1,000+ who want qualified B2B leads

✗
Less Suited To LinkedIn
  • ✗

    Consumer-facing businesses selling directly to the public (Meta or TikTok are better fits)

  • ✗

    Businesses with low average transaction values where a £20–£40 CPL doesn't make commercial sense

  • ✗

    Ad budgets below £800/month — LinkedIn needs volume to optimise effectively

  • ✗

    Businesses expecting instant results — LinkedIn is a medium-term relationship channel

✓
Great Fit For LinkedIn
  • ✓

    B2B service businesses selling to other companies (solicitors, accountants, agencies, consultants)

  • ✓

    Businesses where a single client is worth £1,000+ in lifetime value

  • ✓

    Companies targeting specific job titles, seniority levels, or industries

  • ✓

    Businesses running account-based marketing to named target companies

  • ✓

    Businesses with a monthly ad budget of £1,000+ who want qualified B2B leads

✗
Less Suited To LinkedIn
  • ✗

    Consumer-facing businesses selling directly to the public (Meta or TikTok are better fits)

  • ✗

    Businesses with low average transaction values where £20–£40 CPL doesn't make commercial sense

  • ✗

    Ad budgets below £800/month — LinkedIn needs volume to optimise effectively

  • ✗

    Businesses expecting instant results — LinkedIn is a medium-term relationship channel

Not sure if LinkedIn fits your business?

We'll give you an honest answer on the strategy call — including which platform we'd actually recommend based on your average deal value, target audience, and growth goals.

Get An Honest Answer →
Ready To Get Started?

Your Competitors Are Already
Reaching Your Clients.

Get a free LinkedIn Ads strategy call. We'll audit your current approach, show you the targeting opportunities you're missing, and give you a clear plan — no fluff, no hard sell.

Book Your Free Strategy Call → See All Services
No long-term contracts
Campaigns live in 48h
Transparent monthly reporting
UK-based team