01The problem
What was broken
The brand needed a clearer way to show the offer, build trust and move visitors towards ordering or enquiry.
Case Study
Safari Food Online Ordering Website
Website structure and conversion flow for food orders and enquiries.
5Product blocks planned
2Primary CTAs
100%Mobile-first structure
02The fix
What changed
Designed a simple page journey around popular products, trust cues, clear ordering prompts and mobile-first content blocks.
03The outcome
What it produced
The demo journey gives Safari Food a stronger conversion structure for orders, menus and local demand.
Methodology / Evidence
The thinking behind the work
Food and catering decisions are visual and trust-led, so the website needed to reduce uncertainty quickly.
Before & After
What changed visually
Before
Before: users did not have a clear ordering journey or enough structured product context.
After
After: the page structure highlights product appeal, trust and action paths more clearly.
Client words
“The website structure makes the offer easier to understand and gives people clearer next steps. It feels much more focused on action.”
Related Resources
Resources connected to this work
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