01The problem
What was broken
The venue needed a more direct route from local demand to qualified booking enquiries.
Case Study
Aldersbrook Paid Media Booking Campaigns
Paid media structure and campaign testing for venue booking enquiries.
4Campaign angles tested
3Audience groups
1Booking-focused CTA
02The fix
What changed
Built campaign messaging around high-intent venue use cases, audience targeting and enquiry-focused landing paths.
03The outcome
What it produced
The paid media activity had a clearer conversion path and better alignment between ad promise and page experience.
Methodology / Evidence
The thinking behind the work
The campaign structure matched audience intent with specific venue outcomes instead of sending all traffic to generic messaging.
Before & After
What changed visually
Before
Before: campaign traffic risked landing on generic venue messaging.
After
After: campaign angles and landing journeys were aligned around booking intent.
Client words
“The new enquiry journey made it much clearer for people to understand what we offer and take the next step. It gave the website a proper job to do.”
Related Resources
Resources connected to this work
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