01The problem
What was broken
The visual identity needed to feel more polished and consistent across the website, social media and event collateral.
Case Study
Aldersbrook Logo & Venue Brand Refresh
A cleaner logo and visual direction to make the venue feel more professional and consistent.
1Core logo system
3Primary usage routes
100%Brand consistency focus
02The fix
What changed
Created a cleaner logo direction, simplified usage rules and shaped a more consistent visual system for digital and printed use.
03The outcome
What it produced
The venue gained a stronger, more recognisable look that could support website, social and event promotion.
Methodology / Evidence
The thinking behind the work
A more consistent identity improves trust and makes every touchpoint feel like the same brand.
Before & After
What changed visually
Before
Before: visual presentation was inconsistent across assets and did not fully support the venue positioning.
After
After: the brand had a clearer logo direction and more consistent design use across key touchpoints.
Client words
“The brand now feels more consistent across the website and our wider materials. It is much easier to present the venue professionally.”
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