Case Study

Kernexus: clearer routes from interest to attendance

Rebuilt AWCS USA and APWCA TRSS with clearer messaging, searchable programmes and routes to tickets, sponsorship and enquiries.

Kernexus Analytics / Reporting
Talk to EKN View all work
01The problem

What was broken

Visitors need to understand an event before committing to it. AWCS programme access was form-first; TRSS presented image-based agendas.

02The fix

What changed

Rebuilt both event websites with audience-specific messaging, searchable programmes and clearer ticket and enquiry routes. Delivered LinkedIn advertising and reporting alongside the website work.

03The outcome

What it produced

Visitors can browse sessions, switch days and explore details on the page. This describes delivered capability, not measured sales growth.

Methodology / Evidence

The thinking behind the work

Let visitors assess relevance before sharing details, find sessions without scanning dense documents and understand ticket eligibility before booking.

Analytics / ReportingContent MarketingPaid MediaWebsite Design
Before & After

What changed visually

Before

AWCS ticket page with Standard and Investor product tiles, captured 19 September 2026.

AWCS tickets, 19 September 2026: Standard and Investor product tiles.

After

AWCS ticket-selection layout with a separate investor application and cost summary, captured 19 October 2026.

AWCS tickets, 19 October 2026: staged selection with a separate investor application and cost summary. Visitors can distinguish paid admission from approval-based access. Visual review only, not a checkout test.

Screenshots / Visual Proof

Detail crops. Select an image to inspect the full original in a new tab. Before: 19 September 2026. After: 19 October 2026.

AWCS landing page before the redesign, captured 19 September 2026.
Before: AWCS homepage
AWCS homepage with commercial audience messaging and separate ticket and sponsorship routes, captured 19 October 2026.
After: AWCS homepage
APWCA TRSS landing page before the redesign, captured 19 September 2026.
Before: TRSS homepage
APWCA TRSS homepage with practice-focused messaging and ticket and sponsorship routes, captured 19 October 2026.
After: TRSS homepage
AWCS programme page asking visitors to complete a form before viewing the programme, captured 19 September 2026.
Before: AWCS programme
AWCS programme section with day selection, search and session-type filtering, captured 19 October 2026.
After: AWCS programme
TRSS agenda overview with two image-based timetables, captured 19 September 2026.
Before: TRSS programme
TRSS programme section with day selection, search and topic filtering, captured 19 October 2026.
After: TRSS programme
AWCS ticket page with Standard and Investor product tiles, captured 19 September 2026.
Before: AWCS tickets
AWCS ticket-selection layout with a separate investor application and cost summary, captured 19 October 2026.
After: AWCS tickets
TRSS ticket page with Standard, Industry and Dual Pass cards, captured 19 September 2026.
Before: TRSS tickets
TRSS ticket-selection layout with role-based categories, eligibility wording and cost summary, captured 19 October 2026.
After: TRSS tickets
Your case study could be next

Want this level of clarity for your funnel?

We can map the bottleneck, prioritise what to fix first, and tell you honestly whether EKN is the right fit.

Talk to EKN