01The problem
What was broken
Marketing decisions need more than traffic figures.
Case Study
CoverMy: a clearer view of search and enquiries
SEO audit, Google Ads management and confirmed-enquiry reporting, supported by six dashboard views and a campaign-link and QR tool.
02The fix
What changed
Delivered an SEO audit, managed Google Ads and rebuilt website measurement around confirmed enquiries. Created six dashboard views plus a campaign-link and QR tool.
03The outcome
What it produced
A structured way for the team to investigate campaigns and prioritise improvements. No sales uplift or CPA improvement is claimed.
Methodology / Evidence
The thinking behind the work
Connect campaign investigation with acquisition, landing pages, products and data quality.
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