01The problem
What was broken
Specialist products need clear, credible communication.
Case Study
Shared Assessments: expertise turned into campaign creative
Practitioner interviews turned into six captioned video ads, supported by matching thumbnails, campaign copy and audience reporting.
02The fix
What changed
Turned practitioner interviews into six captioned video ads with matching thumbnails and campaign copy. Delivered LinkedIn advertising and audience reporting to support campaign planning.
03The outcome
What it produced
A finished creative review package and audience dashboards covering engagement, response and data gaps. The new SIG EV campaign is not launched; no campaign return is claimed.
Methodology / Evidence
The thinking behind the work
Give the team distinct messages to review and test, backed by audience insight.
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